Of course, it is easy to review examples of social campaigns that were successful. Those are great examples of social movements that quickly spread among a local community and population. Suddenly the gym becomes "the" place to work out, and donations start pouring in to keep the charity from going under. A newspaper will run a feature article about a new gym that has just opened, or campaign to save a local nonprofit from closing their doors.
Consider what takes place on a smaller scale in a local community. Moreover, it is not limited to just major products or movements that have gained worldwide attention. Diet Fads, including Atkins, South Beach and the Low Carb ones.Over the past few decades there have been plenty of examples of new products and movements that were created and introduced to the consumer with results that surpassed any predictions or expectations.
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